JAGARA

Award: Emerging Artists Fund

Year: 2017

Genre: Rock/Pop

Location: London

Website: http://www.soundcloud.com/JagaraMusic

North London-born electronic pop sister trio JAGARA have enjoyed a whirlwind of success since the release of their breakout single, politically-charged anthem 'Let Me Go', last October. Supporting Bastille on the UK leg of their tour, they performed at London's O2 arena to an adrenaline-fuelled crowd, subsequently signing to booking agents Coda, and winning over a whole new fanbase. Their wide range of influences is a hybrid of synth-led 80s new wave and current electronic pop/soul, stemming from the likes of Kate Bush and Blondie to Bjork, Grimes and Childish Gambino, as well as an eclectic mix of RnB, Electronica, and a passion for instrumental film scores.
The musical magic happens in their family home studio where Ruth has been developing her production chops on Logic since her Music Tech studies at College. Originally, Cat, Ruth and Jane performed as a wholly different band with more of a pared-down folk aesthetic. However, as they spent more extensive amounts of time writing, jamming and developing their production skills, they realised that something was amiss. They'd always had a love of electronic beats, synth soundscapes, vocal harmonies, and genre-bending influences... and so this, together with their weakness for epic power pop, led them to create their distinctive new sound.
After a stint as electric guitarist in a punk band, Ruth honed her production skills and sound palette further, whilst Cat and Jane began experimenting on Ableton, and the sisters soon realised they could create the exact soundscape they wanted at home, before co-producing their songs in a professional studio. Ruth and Cat have since branched out into DJing, and the band will be releasing their next single and video for 'Real Love' at the end of June. A straight-talking, beautifully-crafted epic ballad, driven by hypnotic beats reminiscent of Dev Hynes, with a riff and vocal melody to wake every nostalgic bone in your body, it's about finally coming to terms with the truth, and finding the strength to move on. Refreshingly subtle and refined, it shows another side to the trio's electronic pop prowess.

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