Looking back at The Great Escape 2017
Claire Gevaux
Creative Director
26th May 2017
Looking back at The Great Escape 2017

Last weekend (18-20 May) HMUK once again took part in Europe's largest music festival and conference The Great Escape(TGE) in Brighton. HMUK were  talking about mental health and addiction as part of the CMU Insights conference and showcased HMUK supported artists from across the whole of the UK.

Listed as one to watch by Music Week, we partnered with CMU Insights Drugs Conference, which aimed to tackle some of the biggest topics affecting the industry: sex, drugs and rock and roll. These panels focussed on drug culture, customer safety, mental health and how to educate those working in music or attending events, to save lives. Hosted by Jen Long, speakers included Mixmag’s Duncan Dick, Fabric’s Andy Blackett, Music Managers Forum’s Fiona McGugan and our Director of External Affairs, Christine Brown.

We also supported the Music Managers Forum with their booklet, ‘The Music Managers Guide to Mental Health’, which was launched at TGE online and placed in all 3500 delegate bags.

Additionally, other artists we’ve supported who were showcasing at The Great Escape and the Alternative Escape were The Lottery Winners, Ryan Vail, Dan Croll, Pat Dam Smyth and Joel Sarakula.

HM is UK was the theme of our Alt Escape showcase on Friday night, at The Hub. All the artists performing had been supported through the Creative Programme. The night kicked off with performances from Joshua Burnside and ROE from Northern Ireland, two artists who have both attracted attention from BBC 6 Music as well as NI media. ROE is one of the 3:3 artists who, with her team, will be supported for the next three years working closely with mentors Declan Legge and Lyndon Stephens.

Bryde followed, originally from West Wales, who works closely with producer Bill Ryder Jones and has recently embarked on a UK tour. Bryde is a recipient of the Managing a Music Enterprise Award which she completed in May. Fifi Rong, who was a recipient of an Emerging Artist Award in 2015 brought her eccentric performance to the stage coupled with her eclectic musical influences from Electronica, Pop and Dub to Hip Hop, Soundscape and Jazz. Another Emerging Artist Fund recipient was Scottish teenager Be Charlotte, who is already regarded as one of the most cutting edge songwriters on the Scottish music scene was profiled not just on our stage but three times across the festival and is certainly one to watch for 2017.

And finally SYKES rounded off the night with a synth pop explosion leaving the audience shouting for more!

This was the first time HMUK has presented its own showcase with an incredible team who worked very hard to make it such a success. It was definitely a whole team effort by Communications, Creative and Events, all pulling together and utilising the amazing artist/stage management skills of Grant Tilbury and Charlotte Final of LTT Music Management.

Thom Rylance, lead singer of The Lottery Winners (previous recipient of the Emerging Artists Fund) was compere for the evening who clearly missed his calling as a stand-up comedian.

A huge thank you to the team and to everyone that came to support the night.