The winning entries in a very competitive first round were:
- Best Boy Grip
- Elf Kid
- Fifi Rong
- Ghost Riders in the Sky
- In Hindsight
- The Changing Room
- Zola Blood
We’ll be profiling all the selected artists in the coming weeks as their campaigns get underway. In the meantime, here’s a quick run-down.
Representing a diverse range of musical styles and hailing from across the UK, these artists impressed the panel with the quality of their music as well as showing they were ready to run a direct-to-fan campaign.
Each act will generate revenue streams via their own PledgeMusic campaign and – if successful in reaching their goal – will receive additional funding from Help Musicians UK to invest in extra creative or promotional activity.
The selection panel included 6Music’s Tom Robinson, award-winning producer and MPG Chairman Steve Levine, Kwame Kwaten (KKMC), Sean Adams (Drowned In Sound), Polydor A&R Tor Ree and singer/songwriter Shelly Poole.
Launched in May, the scheme will support at least 24 acts over the next year, with £50,000 of funding available in total.
The fund is open to all music genres and will prioritise emerging artists who aren’t currently receiving significant financial backing from third party sources (label, publishing etc.), but clearly at or nearing a career ‘tipping point’ with growing media interest, demonstrable live activity and an engaged fan-base.
Paul Barton PledgeMusic UK MD says: "PledgeMusic looks forward to working with the very worthy winners of the first round of the Emerging Artists Fund and helping them move forward in their careers. Thanks to all the members of the judging panel and Help Musicians UK. I look forward to the next two rounds of funding and discovering great, new, emerging artists."
Tim Foxon, Talent Programme Manager says: “We’re excited to announce the first group of artists to receive funding through this scheme, and look forward to seeing their campaigns get underway. With two more application rounds to go in 2015, we can’t wait to extend the net even wider and provide much-needed support to some exciting emerging artists.”
The next application rounds are 1-31 August and 1-30 November 2015. Artists can apply via the PledgeMusic website pledgemusic.com/emerging_artists with full guidelines available at helpmusicians.org.uk/emergingartistsfund.