The music industry’s leading independent charity Help Musicians UK (HMUK) today announced that it has appointed Indy Vidyalankara as Head of Strategic Communications.
Indy will be joining the charity in this newly created role to lead the development of HMUK’s strategic communications.
Indy first started her music industry career at Columbia Records and over the years has amassed a wealth of diverse experience. With a career spanning over two decades in communications in music, media and brands, eleven of which have been at the BBC, via BBC Radio 1, BBC Radio 1Xtra and BBC Television, where Indy handled the PR for big entertainment formats such as Strictly Come Dancing, Eurovision, Children in Need and The Voice UK. Indy has built an impressive track record in communications, leading campaigns, advising senior leaders, handling major talent, managing corporate reputation and front page news stories.
In 2015, Indy went from her role as Director of Communications at Sony Music UK to set up her own music industry facing boutique PR business Indypendent PR. Through Indypendent PR, Indy has successfully launched Help Musicians UK’s mental health service Music Minds Matter, its research report ‘Can Music Make You Sick’, plus other charity priorities. She has also worked with a number of music industry trade bodies such as the MMF and PPL, music artists Nitin Sawhney, Jules Buckley and Youth, music tech brands such as TuneCore, Revelator and Clickamix, as well as other music charities and non-profits including Urban Development, Girls I Rate and MOBO Trust.
Welcoming the appointment, Richard Robinson, CEO of Help Musicians UK said “We are delighted to appoint Indy, a seasoned and accomplished strategic communications expert, who joins the charity at a pivotal time in its evolution and growth. Having worked with the charity as a consultant over the past year, which saw the hugely successful launch of our Music Minds Matter service, Indy has shown herself to be an essential member of the team. She will be a huge asset to the charity and a key part of the leadership team, as we roll out our plans for the Music Minds Matter mental health service, plus our other vital programmes approaching the charity’s centenary in 2021 and beyond.”
Indy Vidyalankara added “In my career, it has become increasingly important to me to be a real contribution to the music industry in which I serve, so working with music charities that really make a difference, like Help Musicians UK, has been hugely fulfilling. I couldn’t be more thrilled to be joining HMUK at this time. The sheer breadth, scale and ambition of the charity’s work is inspirational and the passion, dedication and commitment of the team reflects this. I am really looking forward to leading the charity’s strategic communications vision and being part of its vital work in the lead up to HMUK’s 100 year anniversary.”
Indy will take up her appointment at the end of April. Indypendent PR will continue working with its existing clients independent of this appointment.