HMUK campaign calls for music fans to ‘Donate with a play’ to raise funds for Music Minds Matter

Tyni's Fighter - the official anthem of music industry’s first dedicated 24/7 mental health support line and service from Help Musicians UK

The music industry’s leading independent charity Help Musicians UK (HMUK) today announced that its groundbreaking 24/7 mental health support line and service Music Minds Matter will have its own official anthem ‘Fighter’ by hot, emerging artist Tyni.

By releasing this anthemic pop record, HMUK aims to raise funds and awareness for the Music Minds Matter service by calling for music fans to ‘Donate with a play’, generating revenue for the service through clicks to streaming services https://open.spotify.com/track/7x6igi1Jkx3Yv0auo4Ekpk?si=RFWDg6G3Sbux_Kh7i-GdAw , as well as downloads https://itun.es/us/7DTOgb

Tyni will release new material in the coming weeks, a live version and video of ‘Fighter’, plus new remixes of the single.

A 22-year-old artist from Sheffield, Tyni has already recorded with some of the biggest songwriters and producers in both the UK and LA, including Wayne Wilkins (Beyoncé, Cheryl), MNEK (Zara Larsson, Madonna, Little Mix), PC Music’s Sophie (Britney, Madonna) and Charli XCX and is fast gaining attention for her own brand of glitchy synth pop bangers that are laced with lyrics of passion and substance.

Tyni released ‘Fighter’ independently in Spring 2017, the track has steadily racked up over 400,000 plays on Spotify, as well receiving high profile support and airplay from BBC Radio 1Xtra and BBC Introducing. The attention from the independent release also saw Tyni make her debut performance at Glastonbury Festival last summer.

‘Fighter’ is a song of overcoming dark times and empowerment, it is co-written by Josh Record (Ella Henderson, MNEK) and produced by Wayne Wilkins. The song was borne out of a tough time in Tyni’s life when she was struggling with heartbreak.

Tyni 
explains: “Everybody has a reason to fight for something in life. I've been through heartbreak and sometimes your own mind is the worst place you can be. It’s like four walls without a door.  I've been extremely fortunate to have songwriting and music as my escape, it enables me to let go, heal and move on. As a musician, I have first seen hand how tough it can be to keep a career going when struggling with your own demons. That’s why I’m hugely passionate about supporting HMUK’s Music Minds Matter service. It's so important that the service is there to support people working in music through the dark times. I’m so honoured that ‘Fighter’ will be the anthem for Music Minds Matter, so please donate with a play!”

Richard Robinson, CEO of Help Musicians UK said: “Help Musicians UK is delighted to be working with Tyni, a star in the making who has brought us the Music Minds Matter official anthem. The ‘Fighter’ track is not only high potential as a commercial record, it also has its strong and empowering message. Through our innovative campaign to ‘donate with a play’, we know the song will really resonate and raise the profile of the much-needed service and raise additional funds, to support even more people and expand it beyond the UK. In the months since Music Minds Matter has been launched, the service has provided support for many people. We want to continue making a difference and help build a sustainable future for this country’s music industry, by supporting the mental health of those who need it most.”

Music Minds Matter is the music industry’s very first dedicated mental health support line and service, which was launched in December 2017 and has already supported a multitude of individuals.

The service is the industry’s most comprehensive yet – combining advice, signposting, clinical pathways and professional therapeutic services, including counselling and Cognitive Behavioural Therapy (CBT). Uniquely, the service also provides access to the charity’s grant funding, and individuals may also access advice on legal issues, debt and benefits, a first for the British music industry.

Those needing help and emotional support can call 0808 802 8008 free of charge, 24 hours a day, 7 days a week.

HMUK’s Music Minds Matter provides individually tailored support and access to appropriate resources. In particular, the service provides:

  • Listening and emotional support
  • Support and advice in getting a diagnosis
  • Signposting to additional services that can support issues around mental health, addiction, eating disorders, sexual harassment, and homelessness
  • CBT, counselling, advice on debt, welfare benefits and legal issues
  • Links to the charity’s Health & Welfare grants
  • Advice can also be accessed by emailing [email protected] (please note a 48-hour turnaround)
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