Make Friends

Award: Do it Differently Fund

Year: 2020

Genre: Pop

Location: South West

Website: makefriendsofficial.com

Make Friends began their journey together 6 years ago, bringing together a group of friends who shared an interest in modern indie-pop music. Inspired by the indie-dance punk of 'Antidotes'-Era Foals and the melodic alt-pop of Bombay Bicycle Club, the band fused these influences on debut EP 'Hi'.

The EP produced firm fan favourite single ‘Ellie’, which gained support from BBC Radio 6 & Radio X and earned them the chance to perform a BBC Introducing live session at the prestigious Maida Vale Studios at the end of 2019.
Buoyed by their session, Make Friends began writing their next set of releases spawning the tracks 'When Nothing's Said' and Amazing Radio favourite 'Knowing Makes It Worse'. The implementation of national lockdown saw the band hit their hottest creative streak to date, emerging with refined new single 'Hesitate', expanding on their signature sound with a laidback and confident groove.

In addition to their recorded tracks, Make Friends have put together a formidable live show, which they have taken to the best independent venues across the country and seen them support up-and-comers Cassia and SHEAFS, introducing them to a wider audience. Early 2020 saw the band embark on a tour across the country, climaxing in a hometown show at Bristol's Rough Trade venue to a sell out crowd.
 
Help Musicians' support will cover the recording costs for our new single with Grammy-award winning producer Jim Lowe (Taylor Swift), which will be mastered by Mike Marsh. This will be followed by a nation-wide PR and radio marketing campaign with expert press / online publicists They Do PR (Alaskalaska) and radio pluggers Lander PR (Youth Club). This will be in addition to our digital marketing campaign, where we will use the best social media strategies in order to expand our reach and inspire new audiences. We will create targeted Instagram ads to increase our following there as well as our followers on Spotify, as these are both the platforms where we have the most fan engagement and listeners. We will create the content for our campaign, including Instagram live streams, a lyric video, teasers and previews, acoustic versions, and a remix. We will also play some promotional shows in Bristol in Spring 2021, if government Covid safety guidelines allow such activities.
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