Applying for funding using a video application
Joe Danher
Creative Programme Officer
9th September 2019
Applying for funding using a video application

Are you considering applying for our Do It Differently Fund but are daunted by the thought of having to write an application? Why not consider submitting a video application. Creative Programme Officer Joe Danher explains.

We first introduced the option of video responses in our application forms for the inaugural round of the Do it Differently Fund.

We know the application process can be daunting for some, and that applying for funds is a very different skillset compared to music creation. As ever, we wanted to improve the accessibility of our funding opportunities to ensure all applicants felt they could communicate their creative ideas when applying for support.

We’ve received some outstanding video applications across the first two rounds of the Do It Differently Fund, and we noticed some common dos and don’ts across all previous submissions:

  • First and foremost, prepare your answers in advance of recording. Two minutes of “hmmms” and “errrrms” won’t do justice to your project description! Use notes or cue cards to help you while recording your video responses if necessary.
  • Don’t feel the need to be too formal. Be yourself in your application and feel free to incorporate your artist identity or brand, if relevant. Our decision panels respond well to artists who are clearly passionate and excited about their upcoming projects.
  • Use the time limit to your advantage. It’s worth noting that some applicants feel they can verbally communicate more about their project in two mins than they can in 500 words of text. Don’t sell your project short by submitting a 30-second video with a minimal amount of detail.
  • Focus on the question and don’t digress too much from what’s being asked of you. I’m sure you do have your own opinions about that VAR decision at the weekend, but let’s stick to your creative ambitions for now.
  • Before submitting, ensure both the audio/video quality is clear. Tech can be your best friend and your worst enemy - make sure whatever video editing software you’re using hasn’t mysteriously scrambled the audio when exporting.

Below you’ll also see we’ve included video applications from Do It Differently Fund supported artists Wynona Bleach, Robyn Steward and Malunga as standout examples from prior rounds; use these as further references for how to prepare your video application.

Example 1: Biography, Robyn Steward

Example 2: Project proposal, Wynona Bleach

Example 3: Career impact, Malunga

Finally, you’re not obliged to commit to one format or the other across the form. Maybe you want to write about your career highlights and self-sufficiency as an artist but feel more relaxed talking about your upcoming project on camera. You have the option of both when completing the form. Just to be sure to pick one format or the other per question. If you submit both a written and video response for a question, only the written response will be assessed.

Happy recording!



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