Global Majority Musicians: Interview with Arran Ashan (Asian Paper)
Arran will share insights from his work across independent and major music spaces, as well as lessons from supporting emerging talent.
The music industry is changing fast. Understanding emerging trends, artist development and cultural shifts can help you make more informed decisions about your career.
Join Creative Director and A&R Arran Ashan for a conversation on the state of the music industry in 2026 and what artists should be focusing on to build sustainable careers.
Drawing on his experience in A&R, artist development and world, Arran will share insights from his work across independent and major music spaces, as well as lessons from supporting emerging talent.
What you’ll learn
During the session, you’ll gain insight into:
- Key trends shaping the music industry in 2026
- What artists should focus on to build sustainable careers
- What industry professionals look for in emerging talent
- The role of culture, community and audience-building in career growth
- Lessons from Arran’s experience across artist development and A&R
- Practical reflections on navigating today’s music industry
Arran Ashan is a Creative Director and A&R working across music and film. With a background in the UK underground music scene, his work often involves helping artists shape their worlds. Arran has helped form the visual language and identity of the likes of Sainté & his new collective Asian Paper, as well as previously directing music videos for artists like Lancey Foux, Kwn, Odeal & Fimiguerro.
Alongside music, he works across commercial advertising with clients ranging from Nike to New Balance, as well as working on long-form narrative, with a focus on thoughtful, culturally grounded storytelling.