Session runs from 6 – 7pm

Merchandise can be a major revenue stream for musicians, but how do you get it right? In this session, Andy Allen, CEO of BSI Merch, will share expert advice on creating, producing, and selling merch that resonates with your audience. From design to e‑commerce, you’ll learn how to maximize your merch sales and grow your brand.

Whether you’re touring or selling online, this session will provide practical tips to help you turn merch into a key income stream.

Andy Allen, CEO of BSI Merch, provides 360° merch services to artists. With a background in artist management, Andy works with acts like Franz Ferdinand and Central Cee, delivering creative, eco-friendly merch solutions.

This event is part of our Business Skills for Musicians series.


For any questions regarding these sessions, including accessibility, please contact communications@​helpmusicians.​org.​uk

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